28 Proven Tips for Boosting Your Presence on LinkedIn
Want to boost your presence and visibility on LinkedIn? Here are 28 quick tips on how to boost your content, avoid common pitfalls, and fully leverage its power as a professional branding tool.
The 28 Best Ways to Boost Your Visibility on LinkedIn
Create quality content. No matter how you can play the algorithm game, it's your audience that eventually determines if your post goes viral.
Maximize dwell time as we see the impact is increasing. Keep people engaged on your post, use at least 8 lines of text, and think about the format.
Focus on getting engagement in the first three hours after posting.
Be active on LinkedIn yourself. The more you engage with other people’s content, the more engagement you will get on your own content.
Personal hashtags are an engagement booster when you reach more than 500 followers.
The "See More' line after the first 3 lines of your post has more impact when clicked than a simple "Like", so make sure people click it!
Your Social Selling Index (www.linkedin.com/sales/ssi), your Profile Strength, and your network are the ingredients for the reach in your first batch.
Creator Mode will boost your follower base if you create at least 2 valuable pieces of content weekly.
Creator Mode will not by default boost your reach or engagement.
Polls & posts with documents are being favorited by the algorithm.
External links are still being punished (although LinkedIn officially stated that this is not the case). Try it for yourself, on average you will not get more than 50% of views from posts without external links.
If you want to use an external link, put it in the original post.
Editing your post in the first hour after publishing has a negative effect on your reach. So if you use tooling (to schedule) and you need to manually add the tag..... you will lose about 15% of reach.
Commenting first on your own post also results in fewer views, because LinkedIn thinks you are triggering the algorithm.
The ideal video has a square format, between 45 - 60 seconds, subtitled and is uploaded natively or via Vimeo.
LinkedIn Live shows growing numbers on all elements (reach, viewers, engagement, users).
Polls are upsetting a lot of people (especially the bad ones), but get 4 to 5 times more reach than a regular text post! Use them wisely.
Timing is crucial, mornings are best, particularly 08:00 - 11:00 am.
The first 2 hours after posting your post will be analyzed by the algorithm, make sure to get engagement in these two “golden hours.”
Only tag people if you want them to genuinely take part in the discussion. If the majority of the people tagged in your post are not responding, you'll get punished.
5% of all members publish content on LinkedIn, almost 19% engage with content. 64% will only read and consume your content.
Don't take this too seriously, but the best length of a post is 1.470 characters.
Don't be too enthusiastic with emojis (not more than 10) or other fonts.
Commenting is still key 🔑 . So is engaging with received comments within the first 24 hours (preferably the first 2 hours).
Shares provide the original author with more views but are pretty worthless for your own views. There is a Hack from Richard Bliss in our report, that will result in 10 times more reach when you share a post.
The algorithms on mobile and desktop behave differently—you could almost call them two sub-algorithms.
Having employees comment on a company post instead of sharing will have 8x more impact.
On a Company Page use “Targeted Audiences” to ensure your first test group (3% of your followers) consists of more relevant people, as your total reach stays the same!
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